WITS Archimart Exhibition
- An Exhibition Of Works Of The Masters Of Architecture Course For 2014 At The Univeristy Of The Witwatersrand.
ArchiMart showcased the architecture master’s thesis projects of the University of Witwatersrand, class of 2014.
Whoosh. Automatic door. Enter. Colours. Scan aisles. Audio interrupt – Happy voice, Sale!
Architecture is everywhere, and Everything is architecture;
So why do we limit the conversation to architects?
ArchiMart aims to render architectural research projects consumable to the types of people who inspired them, to everyone. To us; the supermarket is just that – a space where all and sundry are bound together by everyday-ritual. Here, architecture is ‘consumed’, pulled in to viscerally clash with the everyday, to inspire active criticism, and, ultimately, offer opportunity to recalibrate what we are otherwise passively endure. What is the future of space-making, in Johannesburg, and the world?
The class of 2014/15 showcased a wide range of talent and interests A whole host of architectural hallucinations waiting to be bought, consumed and inspire discussion.
- The Archimart exhibition was a display of the Masters’ thesis architecture projects from the class of 2014 of the University of the Witwatersrand. Counterspace used the theme of the supermarket to comment on the connection between architectural research and its accessibility within everyday life. The exhibition with its 50c coupons, advertisements posters, aisle flags, neon signs and display milk cartons became a space where architecture could be ‘consumed’ and frenzied.
Archimart became a mini architecture festival showcasing a wide range of projects from a sensitive religious-political building in the Middle East; to radically proposing a change in socio-monopoly infrastructure in Sandton-Alexandra.
Counterspace held successful networking events for professionals, with a tongue in cheek comment on the ‘sale’ of recent graduates into the industry; and pop up cinema which extended to the street, hosting a series of film screenings looking at architecture and narrative. Panel discussions inspired active criticism with debate about the graduate work, the state of architecture, and the future of space-making in Johannesburg.